Privacy Policy

Effective Date: September 21, 2025

The American Watchmaking Directory ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

Information You Provide to Us:

• Contact information when you submit our contact form (name, email address, company name)
• Any messages or communications you send to us
• Information you provide when requesting a listing or suggesting changes

Information Automatically Collected:

• Basic website usage information (pages visited, time spent on site)
• Device and browser information
• IP address and general location information

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communications
• Process listing requests and updates
• Improve our website and services
• Maintain and update our directory
• Communicate with you about your requests or our services

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• To comply with legal obligations or respond to legal requests
• To protect our rights, privacy, safety, or property
• In connection with a business transfer or acquisition

4. Directory Listings

Our directory contains publicly available information about watch brands and companies, including:

• Company names and locations
• Website and social media links
• Contact information that companies have made publicly available
• Founding dates and other public business information

This information is compiled from public sources and company websites. If you believe your information is listed incorrectly or wish to update your listing, please contact us.

5. Cookies and Tracking Technologies

We use tracking technologies to improve your browsing experience and understand how visitors use our site.

Google Analytics:

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to collect information about how visitors use our website. Google Analytics uses cookies and similar technologies to collect information such as:

• Pages you visit and time spent on each page
• How you arrived at our site (referral source)
• Your device type, browser, and operating system
• General geographic location (city/country level)
• User interactions and navigation patterns

This information is transmitted to and stored by Google on servers in the United States and other countries. Google uses this information to evaluate your use of the website, compile reports on website activity for us, and provide other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google's behalf. For more information about how Google uses data, please visit Google's Privacy Policy.

Your Choices:

• You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
• You can control cookies through your browser settings
• Most browsers allow you to refuse cookies or delete existing cookies

We do not use third-party advertising cookies or tracking pixels for advertising purposes.

6. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

7. Your Rights and Choices

You have the right to:

• Access the personal information we have about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of communications from us
• Object to certain uses of your information

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

9. International Users

Our website is operated from the United States. If you are visiting from outside the US, please note that your information may be transferred to, stored, and processed in the United States.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the effective date.

11. Third-Party Links

Our website contains links to third-party websites (watch brand websites, social media profiles, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.